{"id":2161,"date":"2024-05-22T10:00:24","date_gmt":"2024-05-22T01:00:24","guid":{"rendered":"https:\/\/www.column-writing.com\/director\/?p=2161"},"modified":"2024-06-10T17:48:18","modified_gmt":"2024-06-10T08:48:18","slug":"%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e5%bd%b9%e5%89%b2%e3%81%a8%e3%81%af%ef%bc%9f%e5%a4%89%e6%95%b0%e3%82%92%e7%94%a8%e3%81%84%e3%81%9f%e5%85%b7","status":"publish","type":"post","link":"https:\/\/www.column-writing.com\/director\/?p=2161","title":{"rendered":"\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u5f79\u5272\u3068\u306f\uff1f\u5909\u6570\u3092\u7528\u3044\u305f\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb"},"content":{"rendered":"

\"\"<\/a>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u306f\u3001\u300cSTP\u5206\u6790\u300d\u304c\u91cd\u8981\u3068\u3044\u3046\u3053\u3068\u3092\u524d\u56de\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u304c\u3001\u4eca\u56de\u306f\u3053\u306e\u5206\u6790\u306e\u6700\u521d\u306e\u5de5\u7a0b\u3067\u3042\u308b\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u304c\u6301\u3064\u5f79\u5272\u306b\u3064\u3044\u3066\u77e5\u8b58\u3092\u6df1\u3081\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\uff01<\/p>\n

\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f<\/h2>\n

\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08segmentation\uff09\u306f\u300c\u533a\u5206\u300d\u300c\u533a\u5206\u3051\u300d\u3068\u3044\u3046\u610f\u5473\u304c\u3042\u308a\u3001\u5e02\u5834\u306b\u3044\u308b\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u9867\u5ba2\u3092\u30cb\u30fc\u30ba\u3084\u7279\u6027\u306a\u3069\u306b\u5fdc\u3058\u3066\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

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\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3051\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7acb\u3061\u4f4d\u7f6e<\/h2>\n

\u524d\u56de\u306e\u304a\u3055\u3089\u3044\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u300cSTP\u5206\u6790\u300d\u3068\u547c\u3070\u308c\u308b\u4ee5\u4e0b\u306e3\u3064\u306e\u5206\u6790\u306b\u3064\u3044\u3066\u7c21\u6f54\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09<\/h3>\n

\u5e02\u5834\u8abf\u67fb\u5b9f\u65bd\u5f8c\u306b\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u524d\u306e\u6e96\u5099\u6bb5\u968e\u3068\u3057\u3066\u5b9f\u65bd\u3055\u308c\u308b\u3082\u306e\u3002<\/p>\n

\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u6ce8\u76ee\u3057\u3066\u5bfe\u8c61\u306e\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u3002<\/p>\n

\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09<\/h3>\n

\u7d30\u5206\u5316\u3057\u305f\u5e02\u5834\u306e\u4e2d\u3067\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u72d9\u3046\u306e\u304b\u3092\u9078\u629e\u3057\u3066\u3044\u304f\u3053\u3068\u3002<\/p>\n

\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09<\/h3>\n

\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u5408\u4ed6\u793e\u3068\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3057\u3001\u81ea\u793e\u306e\u5dee\u5225\u5316\u3092\u884c\u3046\u3053\u3068\u3002<\/p>\n

 <\/p>\n

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\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5fc5\u8981\u6027<\/h2>\n

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\u591a\u69d8\u5316\u3057\u305f\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6b63\u3057\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u304c\u3067\u304d\u304b\u306d\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u969b\u306f\u300c\u4f55\u3092\u57fa\u6e96\u306b\u3057\u3066\u5e02\u5834\u3084\u9867\u5ba2\u3092\u7d30\u5206\u5316\u3059\u3079\u304d\u304b\u300d\u3092\u8003\u3048\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u7af6\u5408\u3068\u5dee\u5225\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u5de5\u592b\u3057\u305f\u4e0a\u3067\u3001\u3088\u308a\u512a\u4f4d\u306b\u7acb\u3066\u308b\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n

\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5909\u6570\u306b\u3064\u3044\u3066<\/h2>\n

\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u884c\u3046\u969b\u3001\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5909\u6570\uff08\u57fa\u6e96\u30fb\u6839\u62e0\uff09\u300d\u306e\u8a2d\u5b9a\u304c\u3082\u3063\u3068\u3082\u56f0\u96e3\u304b\u3064\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u3053\u3053\u3067\u306f\u7279\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5927\u304d\u304f\u5de6\u53f3\u3059\u308b\u3068\u3044\u308f\u308c\u308b\u300c4\u3064\u306e\u5909\u6570\u300d\u306b\u3064\u3044\u3066\u6ce8\u76ee\u3057\u3066\u307f\u307e\u3059\u3002<\/p>\n

1\u3000\u5730\u7406\u7684\u5909\u6570\uff08\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\uff09<\/h3>\n

\u5730\u7406\u7684\u306a\u6761\u4ef6\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u305f\u3044\u5834\u5408\u306b\u4f7f\u308f\u308c\u308b\u5909\u6570\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u98df\u6599\u54c1\u30fb\u8863\u6599\u54c1\u30fb\u5bb6\u96fb\u88fd\u54c1\u306a\u3069\u3001\u6c17\u5019\u3084\u751f\u6d3b\u7fd2\u6163\u304c\u58f2\u308c\u884c\u304d\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3084\u3059\u3044\u88fd\u54c1\u3092\u53d6\u308a\u6271\u3046\u5834\u5408\u306b\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u7279\u306b\u3001\u5b9f\u5e97\u8217\u3067\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3092\u3059\u308b\u696d\u7a2e\u306e\u5834\u5408\u306f\u3001\u5730\u7406\u7684\u5909\u6570\u3092\u91cd\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\n\n
\uff5e\u5206\u985e\u306e\u5177\u4f53\u4f8b\uff5e<\/td>\n<\/tr>\n
\u30fb\u5730\u65b9\uff08\u56fd\u3001\u95a2\u6771\u3001\u95a2\u897f\u306a\u3069\uff09<\/p>\n

\u30fb\u4eba\u53e3\u5bc6\u5ea6\uff08\u90fd\u5e02\u90e8\u3001\u90ca\u5916\u3001\u4ea4\u901a\u7db2\u306e\u767a\u9054\u3001\u8eca\u793e\u4f1a\u306a\u3069\uff09<\/p>\n

\u30fb\u6c17\u5019\uff08\u6e29\u6696\u3001\u5bd2\u51b7\u3001\u6e7f\u5ea6\u306e\u9ad8\u4f4e\u306a\u3069\uff09<\/td>\n<\/tr>\n

\u6d3b\u7528\u306e\u4e00\u4f8b\uff1a\u96c6\u5ba2\u306b\u304a\u3044\u3066\u3001\u90fd\u5e02\u90e8\u3067\u306f\u99c5\u304b\u3089\u8fd1\u3044\u7acb\u5730\u306a\u3069\u30a2\u30af\u30bb\u30b9\u306e\u826f\u3055\u3001\u5730\u65b9\u3067\u306f\u4ea4\u901a\u624b\u6bb5\u3067\u3042\u308b\u8eca\u304c\u5165\u308a\u3084\u3059\u3044\u5834\u6240\u304b\u3069\u3046\u304b\u306e\u898b\u6975\u3081<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2\u3000\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff08\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\uff09<\/h3>\n

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\u4eba\u53e3\u52d5\u614b\u5909\u6570\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001<\/strong>\u5e02\u5834\u898f\u6a21\u3084\u305d\u306e\u52d5\u5411\u304c\u6bd4\u8f03\u7684\u628a\u63e1\u3057\u3084\u3059\u3044\u305f\u3081\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u3082\u3063\u3068\u3082\u4f7f\u308f\u308c\u3066\u3044\u308b\u5909\u6570\u3067\u3059\u3002<\/p>\n

\u307e\u305f\u8863\u6599\u54c1\u3001\u901a\u4fe1\u696d\u3001\u98f2\u98df\u306a\u3069\u306e\u696d\u754c\u3067\u306f\u3001\u9867\u5ba2\u306e\u5e74\u4ee3\u306b\u3088\u3063\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6c42\u3081\u308b\u30cb\u30fc\u30ba\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002\u5e74\u4ee3\u306b\u3088\u3063\u3066\u5ba3\u4f1d\u65b9\u6cd5\u3082\u5909\u308f\u308b\u305f\u3081\u3001\u4eba\u53e3\u52d5\u614b\u5909\u6570\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u5206\u5e03\u3092\u7c21\u5358\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n\n\n
\uff5e\u5206\u985e\u306e\u5177\u4f53\u4f8b\uff5e<\/td>\n<\/tr>\n
\u30fb\u5e74\u9f62\uff08\u5b50\u4f9b\u3001\u82e5\u8005\u3001\u5927\u4eba\u3001\u9ad8\u9f62\u8005\u306a\u3069\uff09
\n\u30fb\u6027\u5225
\n\u30fb\u5bb6\u65cf\u69cb\u6210\uff08\u65e2\u5a5a\u3001\u672a\u5a5a\u3001\u5bb6\u65cf\u4eba\u6570\u306a\u3069\uff09
\n\u30fb\u8077\u696d\uff08\u5b66\u751f\u3001\u4f1a\u793e\u54e1\u3001\u81ea\u7531\u696d\u306a\u3069\uff09
\n\u30fb\u6240\u5f97\u6c34\u6e96
\n\u30fb\u6559\u80b2\u6c34\u6e96<\/td>\n<\/tr>\n
\u6d3b\u7528\u306e\u4e00\u4f8b\uff1a\u4e0d\u52d5\u7523\u8ca9\u58f2\u306b\u304a\u3044\u3066\u3001\u5b50\u80b2\u3066\u4e16\u5e2f\u5411\u3051\u306b\u6848\u5185\u3092\u9001\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

3\u3000\u5fc3\u7406\u7684\u5909\u6570\uff08\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\uff09<\/h3>\n

\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30fb\u8da3\u5473\u306a\u3069\u3001\u300c\u611f\u6027\u300d\u306e\u5206\u91ce\u306b\u7d50\u3073\u4ed8\u304f\u6761\u4ef6\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u5834\u5408\u306b\u7528\u3044\u3089\u308c\u308b\u5909\u6570\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u6d88\u8cbb\u8005\u5fc3\u7406\u306b\u8feb\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6253\u3061\u51fa\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\n\n
\uff5e\u5206\u985e\u306e\u5177\u4f53\u4f8b\uff5e<\/td>\n<\/tr>\n
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\n\u30fb\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u30fc\uff08\u5916\u4ea4\u7684\u30fb\u5185\u5411\u7684\u3001\u9ad8\u7d1a\u5fd7\u5411\u306a\u3069\uff09
\n\u30fb\u6d41\u884c\u3078\u306e\u53cd\u5fdc\uff08\u4fdd\u5b88\u7684\u306a\u3069\uff09<\/td>\n<\/tr>\n
\u6d3b\u7528\u306e\u4e00\u4f8b\uff1a\u5065\u5eb7\u5fd7\u5411\u304c\u9ad8\u3044\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u3001\u7121\u8fb2\u85ac\u91ce\u83dc\u306e\u8ca9\u58f2\u3092\u884c\u3046<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

4\u3000\u884c\u52d5\u5909\u6570\uff08\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\uff09<\/h3>\n

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\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6d88\u8cbb\u8005\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306b\u58f2\u4e0a\u304c\u898b\u8fbc\u3081\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n\n\n
\uff5e\u5206\u985e\u306e\u5177\u4f53\u4f8b\uff5e<\/td>\n<\/tr>\n
\u30fb\u8cb7\u3044\u624b\u306e\u77e5\u8b58
\n\u30fb\u4f7f\u7528\u7387\uff08\u30d8\u30d3\u30fc\u30e6\u30fc\u30b6\u30fc\u30fb\u30e9\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\u306a\u3069\uff09
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\n\u30fb\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\uff08\u5e97\u8217\u3067\u8cfc\u5165\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8cfc\u5165\u306a\u3069\uff09<\/td>\n<\/tr>\n
\u6d3b\u7528\u306e\u4e00\u4f8b\uff1a\u65b0\u898f\u9867\u5ba2\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306a\u3069\u9867\u5ba2\u306b\u5408\u308f\u305b\u3066\u8ca9\u58f2\u5834\u6240\u3084\u8ca9\u58f2\u65b9\u6cd5\u3092\u5909\u3048\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u307e\u3068\u3081<\/h2>\n

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\uff0aSEO\u3092\u610f\u8b58\u3057\u305f\u30b3\u30e9\u30e0\u4f5c\u6210\u4ee3\u884c\u306f\u3001\u540d\u53e4\u5c4b\u5e02\u306e\u30b3\u30e9\u30e0\u4f5c\u6210.com\u307e\u3067\uff0a<\/h3>\n

\u540d\u53e4\u5c4b\u5e02\u306b\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u306e\u305f\u3081\u306e\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u4ee3\u884c\u4f1a\u793e\u3001\u30b3\u30e9\u30e0\u4f5c\u6210.com\u3067\u306f\u7686\u69d8\u306e\u3054\u8981\u671b\u3092\u3082\u3068\u306b\u67d4\u8edf\u306a\u30b9\u30bf\u30a4\u30eb\u3067\u8a18\u4e8b\u4f5c\u6210\u3092\u627f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

Web\u4f1a\u793e\u306e\u5c02\u5c5e\u30e9\u30a4\u30bf\u30fc\u304c\u57f7\u7b46\u3059\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30e9\u30e0\u306e\u91cd\u8981\u6027\u3092\u3057\u3063\u304b\u308a\u628a\u63e1\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5927\u304d\u306a\u5f37\u307f\u3067\u3059\u3002<\/p>\n

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