{"id":2225,"date":"2024-06-26T10:00:01","date_gmt":"2024-06-26T01:00:01","guid":{"rendered":"https:\/\/www.column-writing.com\/director\/?p=2225"},"modified":"2024-06-24T17:30:40","modified_gmt":"2024-06-24T08:30:40","slug":"%e3%80%90%e9%a1%a7%e5%ae%a2%e7%9b%ae%e7%b7%9a%e3%80%91%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e9%87%8d%e8%a6%81%e6%96%bd%e7%ad%96%ef%bc%81%e3%80%8c4c%e5%88%86%e6%9e%90%e3%80%8d%e3%81%ab%e3%81%a4","status":"publish","type":"post","link":"https:\/\/www.column-writing.com\/director\/?p=2225","title":{"rendered":"\u00a0\u3010\u9867\u5ba2\u76ee\u7dda\u3011\u306e\u305f\u3081\u306e\u91cd\u8981\u65bd\u7b56\uff01\u300c4C\u5206\u6790\u300d\u306b\u3064\u3044\u3066"},"content":{"rendered":"

\"\"<\/a><\/p>\n

\u6570\u3042\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u88fd\u54c1\u306e\u826f\u3055\u3092\u3069\u3046\u3084\u3063\u3066\u9867\u5ba2\u306b\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u9078\u3093\u3067\u3082\u3089\u3046\u306e\u304b\uff1f\u305d\u3046\u3044\u3063\u305f\u3053\u3068\u3092\u6226\u7565\u7684\u306b\u8003\u3048\u308b\u306e\u304c\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3002<\/p>\n

\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u4e00\u3064\u306b\u300c4C\u5206\u6790\u300d\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u300c4C\u5206\u6790\u300d\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u305d\u3082\u305d\u3082\u300c4C\u300d\u3068\u306f\uff1f<\/h2>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e2d\u3067\u3001\u4f01\u696d\u306e\u72d9\u3044\u3069\u304a\u308a\u306b\u9867\u5ba2\u306b\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3092\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n

\u5206\u6790\u3055\u308c\u305f\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u3053\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u884c\u3046\u969b\u306b\u7528\u3044\u3089\u308c\u308b\u306e\u304c\u300c4C\u5206\u6790\u300d\u3067\u3059\u3002\u305d\u3057\u3066\u300c4C\u300d\u3068\u306f\u3001\u6226\u7565\u3092\u7df4\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u4e0b\u8a18\u306e4\u3064\u306e\u89b3\u70b9\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

Customer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09<\/h3>\n

\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u611f\u3058\u308b\u4fa1\u5024\u89b3\u306e\u3053\u3068\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n

\u54c1\u8cea\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u30bb\u30f3\u30b9\u304c\u3044\u3044\u300d\u300c\u6700\u5148\u7aef\u3060\u300d\u300c\u4f7f\u3044\u3084\u3059\u3044\u300d\u306a\u3069\u3001\u5546\u54c1\u306b\u5bfe\u3059\u308b\u6c17\u6301\u3061\u3082\u3053\u306e\u300c\u9867\u5ba2\u4fa1\u5024\u300d\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

Customer <\/strong>Cost\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u7d4c\u8cbb\uff09<\/h3>\n

\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3001\u9867\u5ba2\u304c\u652f\u6255\u3046\u304a\u91d1\u3068\u8ca0\u62c5\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n

\u3082\u306e\u306e\u5024\u6bb5\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u5e97\u8217\u306b\u8cb7\u3044\u306b\u884c\u304f\u306a\u3089\u79fb\u52d5\u8cbb\u3001\u30cd\u30c3\u30c8\u8ca9\u58f2\u3067\u8cfc\u5165\u3059\u308b\u306a\u3089\u9001\u6599\u306a\u3069\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u5546\u54c1\u3092\u5165\u624b\u3059\u308b\u307e\u3067\u306b\u304b\u304b\u308b\u8cbb\u7528\u30fb\u8ca0\u62c5\u304c\u5168\u3066\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

Convenience\uff08\u5229\u4fbf\u6027\uff09<\/h3>\n

\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u4fbf\u5229\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5165\u624b\u3067\u304d\u308b\u304b\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\u30b9\u30c8\u30a2\u3067\u3042\u308c\u307024\u6642\u9593\u3044\u3064\u3067\u3082\u8cfc\u5165\u3067\u304d\u307e\u3059\u3057\u3001\u30cd\u30c3\u30c8\u901a\u8ca9\u3067\u3082\u300c\u5373\u65e5\u767a\u9001\u300d\u3068\u3042\u308c\u3070\u65e9\u3081\u306b\u624b\u5143\u306b\u5c4a\u304d\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u6c7a\u6e08\u65b9\u6cd5\u304c\u300c\u73fe\u91d1\u5f15\u304d\u63db\u3048\u306e\u307f\u300d\u3067\u306f\u306a\u304f\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3084\u30d0\u30fc\u30b3\u30fc\u30c9\u6c7a\u6e08\u304c\u4f7f\u3048\u308c\u3070\u3001\u300c\u3088\u308a\u624b\u8efd\u306b\u8cfc\u5165\u3067\u304d\u308b\u300d\u3068\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u9867\u5ba2\u306b\u3068\u3063\u3066\u5229\u4fbf\u6027\u306f\u3001\u8cfc\u8cb7\u610f\u6b32\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n

Communication\uff08\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/h3>\n

\u4f8b\u3048\u3070\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306b\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u58f0\u304c\u5c4a\u3051\u3089\u308c\u3001\u7591\u554f\u3084\u4e0d\u6e80\u3092\u6539\u5584\u30fb\u89e3\u6d88\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u304c\u4f01\u696d\u306b\u5bfe\u3057\u3066\u58f0\u3092\u5c4a\u3051\u3001\u4f01\u696d\u304c\u305d\u308c\u306b\u5fdc\u3058\u308b\u3053\u3068\u306f\u7740\u5b9f\u306b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u4e0a\u3001\u5229\u76ca\u640d\u5931\u3092\u9632\u3044\u3067\u81ea\u793e\u88fd\u54c1\u306e\u54c1\u8cea\u5411\u4e0a\u3084\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u6700\u8fd1\u3067\u306f\u3001\u4f01\u696d\u304cSNS\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u58f0\u3092\u53c2\u8003\u306b\u3059\u308b\u50be\u5411\u3082\u3088\u304f\u898b\u53d7\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n

4C\u5206\u6790\u30684P\u5206\u6790<\/h2>\n

4C\u5206\u6790\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u969b\u306b\u4f7f\u308f\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e00\u3064\u3067\u3001\u305d\u306e\u7279\u5fb4\u306b\u306f\u300c\u9867\u5ba2\u306e\u76ee\u7dda\u306b\u7acb\u3064\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u4e00\u65b9\u3067\u30014C\u5206\u6790\u3068\u3088\u304f\u6bd4\u8f03\u3055\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u300c4P\u5206\u6790\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u300c\u88fd\u54c1\uff08Product\uff09\u300d\u300c\u4fa1\u683c\uff08Price\uff09\u300d\u300c\u6d41\u901a\uff08Place\uff09\u300d\u300c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3001\u58f2\u308a\u624b\u5074\u306e\u76ee\u7dda\u306b\u7acb\u3063\u305f\u5206\u6790\u3067\u3059\u3002\u5b9f\u52d9\u7684\u306b\u306f\u30014C\u5206\u6790\u5f8c\u306b\u88fd\u54c1\u3092\u4f5c\u308a\u30014P\u5206\u6790\u3067\u691c\u8a0e\u3059\u308b\u3068\u3044\u3046\u306e\u304c\u4e3b\u6d41\u3067\u3059\u3002<\/p>\n

4C\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n

\u9867\u5ba2\u306e\u76ee\u7dda\u306b\u7acb\u3063\u305f\u5206\u6790\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u4ee5\u4e0b\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u4ee3\u8868\u7684\u3067\u3059\u3002<\/p>\n

1.\u9867\u5ba2\u304c\u6c42\u3081\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b<\/h3>\n

4C\u5206\u6790\u306f\u9867\u5ba2\u306e\u76ee\u7dda\u3067\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8003\u3048\u308b\u305f\u3081\u3001\u521d\u3081\u304b\u3089\u30cb\u30fc\u30ba\u306b\u5373\u3057\u305f\u3082\u306e\u3092\u63d0\u4f9b\u3057\u3084\u3059\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u300c\u3053\u308c\u306f\u58f2\u308c\u308b\u304b\u3069\u3046\u304b\uff1f\u300d\u3068\u3044\u3046\u5546\u54c1\u3092\u306f\u3058\u3081\u306b\u4f5c\u308b\u3088\u308a\u3082\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u7701\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

2.\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u306f\u304b\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/h3>\n

\u300c\u9867\u5ba2\u3042\u308a\u304d\u300d\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8003\u3048\u306a\u304c\u3089\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u3001\u4f01\u696d\u72ec\u81ea\u306e\u6280\u8853\u304c\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3059\u308b\u3068\u9867\u5ba2\u306f\u300c\u3053\u306e\u4f01\u696d\u306e\u88fd\u54c1\uff08\u30b5\u30fc\u30d3\u30b9\uff09\u3067\u306a\u3051\u308c\u3070\uff01\u300d\u3068\u306a\u308a\u3001\u5dee\u5225\u5316\u3092\u306f\u304b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

3.\u4ed8\u52a0\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/h3>\n

\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3057\u3066\u3044\u304f\u4e2d\u3067\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u65b0\u305f\u306a\u4ed8\u52a0\u4fa1\u5024\u306e\u53ef\u80fd\u6027\u3092\u898b\u51fa\u3059\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u958b\u767a\u6e08\u307f\u306e\u88fd\u54c1\u306b\u3055\u3089\u306b\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u6280\u8853\u3084\u6a5f\u80fd\u3092\u52a0\u3048\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

4C\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n

4C\u5206\u6790\u306f\u9867\u5ba2\u306e\u76ee\u7dda\u306b\u7acb\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7df4\u308b\u624b\u6cd5\u3067\u3059\u304c\u3001\u7740\u5b9f\u306b\u7d50\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6ce8\u610f\u70b9\u3082\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30fb4C\u5206\u6790\u306f\u4e8b\u524d\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u3066\u304b\u3089<\/h3>\n

\u307e\u305a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30014C\u5206\u6790\u304b\u3089\u306e\u30b9\u30bf\u30fc\u30c8\u3067\u306f\u4e0d\u5341\u5206\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n

4C\u5206\u6790\u306e\u524d\u306b\u3001\u57fa\u672c\u306e\u300cSTP\u5206\u6790\u300d\u3092\u884c\u3046\u3053\u3068\u304c\u5927\u524d\u63d0\u3067\u3059\u3002<\/p>\n

\u300cSegmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5e02\u5834\u306e\u7d30\u5206\u5316\uff09\u300d\u300cTargeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u5e02\u5834\u306e\u6c7a\u5b9a\uff09\u300d\u300cPositioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u7acb\u3061\u4f4d\u7f6e\u306e\u660e\u78ba\u5316\uff09\u300d\u3067\u30cb\u30fc\u30ba\u306e\u5e02\u5834\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u304b\u30894C\u5206\u6790\u306b\u9032\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30fb\u9867\u5ba2\u76ee\u7dda\u3092\u5fb9\u5e95\u3059\u308b\u3053\u3068<\/h3>\n

4C\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u306e\u76ee\u7dda\u3092\u5fb9\u5e95\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n

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\u307e\u3068\u3081<\/h2>\n

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\u6642\u4ee3\u306b\u6cbf\u3063\u30664C\u5206\u6790\u3092\u6709\u52b9\u7684\u306b\u6d3b\u7528\u3057\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u6226\u7565\u306e\u8db3\u304c\u304b\u308a\u306b\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n

\uff0a\u96c6\u5ba2\u3092\u76ee\u6307\u3059\u8a18\u4e8b\u4f5c\u6210\u306f\u3001\u540d\u53e4\u5c4b\u5e02\u306e\u30b3\u30e9\u30e0\u4f5c\u6210.com\u307e\u3067\uff0a<\/h3>\n

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Web\u4f1a\u793e\u306e\u5c02\u5c5e\u30e9\u30a4\u30bf\u30fc\u304c\u57f7\u7b46\u3059\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30e9\u30e0\u306e\u91cd\u8981\u6027\u3092\u3057\u3063\u304b\u308a\u628a\u63e1\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5927\u304d\u306a\u5f37\u307f\u3067\u3059\u3002<\/p>\n

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